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Home arrow ART arrow Swinging Milano. Elio Fiorucci: revolutionary pop
Swinging Milano. Elio Fiorucci: revolutionary pop
Written by M.M.   

75647-1.png«In order to seek new ideas and design them, you need to look at other people, go beyond appearances, read between the lines of languages, not only of fashion but above all of everyday life. Fashion for me means the different ways of experiencing one’s body, one’s habits, so that everyone can be who they are».


Fashion designer Elio Fiorucci, a unique personality in his field, revolutionised fashion and the fashion market by bringing the free and transgressive spirit of Swinging London to Milan at the end of the 1960s and by shaping the taste of generations of young people.


Fiorucci’s innovative ideas, which were always at the forefront of readymade fashion, and his exploration of other worlds and cultures for inspiration, made him a fashion champion.


Also, his passion for art and contemporary architecture led him to mix with architects such as Sottsass, Mendini, Branzi, and De Lucchi, who, like him, were major innovators, or artists like Keith Haring, Jean-Michel Basquiat and Andy Warhol.


Fiorucci was the first international stylist to involve the greatest architects, graphic artists, and designers in presenting and publicising his clothes and accessories as an extension of the wearers themselves and their identity. For Elio, the product, the created object, was a tool to talk about other things.



«Epoca Fiorucci»

23 June-13 January 2019
Ca’ Pesaro – Galleria Internazionale d’Arte Moderna, Santa Croce 2076